There are some things in life that go together perfectly.
Like neon watercolor and paper, wine and cheese and PJs and lockdown.
But WORKING FROM HOME and KIDS… *cue horror movie sounds*... not so much!!
In fact the two are poles apart.
As you may know, in the Creative Crafting Club Membership we teach women how to start and grow their own kids crafting clubs.
Over the last few weeks we’ve received a lot of questions from our community and members on the topic, including this one:
”How can I grow my kids crafting club in the middle of a global pandemic?”
We are living in a crazy time and things are moving fast.
As a kids crafting club business owner, it's important to adapt in order to continue serving your customers.
I’m in awe of how our members have been able to do so.
If you are a creative who works with children, you need to know that your business makes a significant, positive impact on families and is sooo important right now.
Now is the time to think outside the box, dream big and find your own silver linings.
Now more than ever, your customers need you. Showing up to bring creativity to your students is the very best thing that you can do right now.
Ask yourself this: what is the one thing that your customers need right now that you can help with?
There are a few beliefs about doing business during the pandemic that are floating around...
I would like to tell you today that these beliefs are absolutely not true.
Here’s what they said:
Sitting and waiting for the crisis to pass is not good for your business, your livelihood, the economy or for your customers who are depending on you to bring creativity and happiness to them right now.
During this time of crisis, we are watching our members step up, pivot, and serve their customers in valuable ways.
In this blog, I share five ways that you can shift and grow your business in light of this uncertainty.
Right now, millions of people are turning to the internet, looking for ideas to stimulate themselves and their children creatively.
Think of it like this: What do people want and need more than ever if they are confined to their homes and socially distanced from the rest of the world?
It's a great time to launch an e-learning program!
Our members have been hosting a lot of live online crafting classes for kids around the world over the last few weeks and it's been so inspiring to see.
Kids and parents are engaged, they actively comment on the live videos and share ideas.
After the classes they share photos and videos of their crafts and get tons of “likes”, “hearts” and cute and kind comments from the community.
It's not just about providing a creative outlet for your students, it's about providing them with an opportunity to be part of a wonderful creative community of old friends, acquaintances and new virtual friends.
Remember to pick craft lessons that use a lot of recycled items and things that people will have at home to make it easy for anyone to join in.
Okay, let's get real for a second...
Going live on video the first time is pretty scary!
But we are living in a weird world at the moment and the truth is no one is expecting perfect right now!
Don't be scared to get scrappy and figure it out as you go along.
We didn't get it right from the get go.
To be exact, the first video we hosted we weren't aware that the camera on the phone had rotated and the entire class was hosted at 90 degrees. Literally!
This still makes me laugh! Our customers had to tilt their heads sideways to see the steps in the craft!
But like with everything in life, practice makes perfect! And more importantly, practice builds confidence!
I know technology can seem scary but you don’t need to do it perfectly from the get go, you just need to get it started.
Sounds fun right?
But you may be thinking: ‘but I’m way too shy, I hate seeing myself on video, I hate the sound of my voice and and and’
If you relate to this, here are a few things we shared with our members that you can consider:
As soon as you see the excitement and smiles on the kids’ faces when they create something beautiful and unique, from recycled items they've gathered at home, it will bring so much warmth to your heart!
Here are a few snapshots of the happy faces who have been joining our online kids crafting classes and creating awesome crafts using everyday items at home:
A study done by Stanford shows that working from home increases productivity by about 13%.
I read this and thought - ya right!?
Are you suddenly finding yourself working from home, with loads of distractions, trying to get things done in between vacuuming, supporting your kids in their school work, and having your husband home too?
Then you probably had the same reaction I had when you saw that stat.
Take a deep breath, you are not alone!
The study was done back when things were ‘normal’.
But the question is, how do you work productively from home in the ‘new normal’?
The key is to set new expectations of yourself and what you can do during this time.
You will NOT get as much done with your kids and spouse at home. Give yourself some grace. It is impossible to do it all right now.
Let me repeat that for emphasis.
It is impossible to do it all right now!
Enjoy the time with your family at home and don’t put too much pressure on yourself.
After working from home for the past couple of years, I’ve learned a few tricks of how to avoid the endless temptations to make another cup of coffee, do the washing or get sucked into an endless stream of cute dog videos on Instagram.
Here are some of my working from home tips to keep making progress even when there’s chaos going on around me.
I know it’s easier said than done and it can get overwhelming to juggle work and everything else that's going on.
If you have an existing business, you might be asking yourself where you can cut the noise and focus your energy on the things that really matter and that will bring you the biggest return.
If you are thinking about starting a business or taking your brick and mortar business online, you might be asking yourself, “what’s the fastest way I can get up and running and start seeing results?”.
People need and want creative activities now more than ever. Now is the time to get it out there.
Focus on the things that drive your business forward, so that when this passes you come out stronger on the other side.
Here are some ideas of thing you can start doing today to drive your business forward:
If you’re able to give back to your community right now, take the time to do so.
There are lots of creative ways you can do business with compassion and integrity during this time.
You can donate a portion of your income made during the crisis or use strategies such as ‘Buy One, Give One’, Scholarships or Bonuses to help those in need.
The Buy One, Give One strategy - that is, for every class you sell, give one for free to someone in need - is simple and effective. You can keep your cash flow going while making an impact in someone's life.
You can provide scholarships or sponsorships to those who wouldn’t be able to invest in your online classes otherwise.
Add a bonus to what you are selling to sweeten the deal for your customers. For example, offering a free demo class is a great way to attract new customers.
It's important to take a long-term perspective on caring and serving your customers right now. If you treat people with love and generosity, they’ll remember it.
Like I said before and I want to dedicate the entire 5th tip to this topic because it's so important:
Give yourself some slack. It is impossible to do it all right now.
We all react differently and require different types of ways to manage through a crisis.
The absolute priority is your health and the health and safety of your loved ones.
During a crisis, some people may increase their productivity (like Sir Isaac Newton who discovered calculus in quarantine due to the plague) while others may just not be as motivated.
Both reactions are normal. Be kind to yourself!
Now I’d love to hear from you. Tell me in the comments below:
Which one of the 5 tips discussed spoke to you the most today, which one are you going to start working on today to best serve your students and community?
You’ve got this!
P.S. If you would like to join our membership community to get new step-by-step lesson plans, practical business and teaching tips every month, add your name to the waiting list here to get a free Information Pack. We only open for enrollment a few times a year.