Let’s take a journey back in time, to when we started our kids crafting club.
There we were, trying to navigate the wild west of starting a small creative business.
We had no one to turn to for guidance and just sort of figured things out as we stumbled along.
And while we wish we could have skipped past all of those mistakes, we now see that all those whoopsidaisies helped us to learn a few lessons to share with you.
In today’s episode, we share the top 3 BIGGEST mistakes new crafting club owners make… so that you can avoid the same missteps.
Spoiler alert: not paying attention to mistake #3 will virtually guarantee your kids crafting club will stress you out!
We hope you can learn from us, avoid these same mistakes, and grow your crafting club quickly!
Watch the video or read the written version below.
Let's chat about the 3 BIG mistakes we've seen new crafting club owners make time and time again.
These mistakes are so big that they often lead to clubs not being successful. And this really breaks my heart.
I wanted to share them with you today and chat about how you can avoid them. Because I'd hate for you to make any of these mistakes.
Let's dive in...
So maybe you’ve spent countless hours taking photos of your crafty kids, writing a blog, you've created a social media page and are posting everything… and then all you hear back is.... crickets!
Fear not my friend, there’s a simple solution to kickstart and assist you with your kids crafting club customer growth, without having to change too much of what you’re already doing, and that is…. something that you’ve got total control over. Drumroll...
Start building your contact list from day 1.
The number 1 mistake is thinking social media alone is enough for marketing!
If you already have a social following or social media pages, I am certainly not saying that you should ignore that portion of your marketing. Instead, keep talking to them and use that space to warm relationships to grow your email list.
Now, you may be thinking…. “But Christelle, what good is email list building if I already have a website, or active social media accounts?”
Have you ever noticed a random change in your YouTube suggestions or your Facebook or Twitter feed?
That’s usually because they've made an algorithm change behind-the-scenes.
Social networks are known for making changes without notice, which sometimes can cause your post reach to drop dramatically.
This means that very few people may see your Facebook posts!
However, when you have your own email list, you’re completely untouched by these types of outside decisions.
Let me give you some crazy numbers:
Start building that list if you have not started yet, start today!!
Pssst: we offer detailed training on this in our “START TO THRIVE WITH CRAFT KITS” course.
How do you structure your payments? Do you let your customers pay for one class at a time or monthly?
We’ve seen many crafting club owners start out with the wrong mindset here and this is a big mistake.
Having your customers pay for one class at at a time might seem like the normal thing to do, but here’s the thing:
Consumers are more and more accustomed to paying on a monthly or termly or even annual basis for things that they enjoy.
People are mentally prepared when it comes to paying for this kind of stuff because we do it all the time now.
Just think about the things and activities you pay for and how you pay for them. Netflix? For our friends in the USA; Amazon prime? What about activities that your kids attend?
Whether you host online classes or in-person classes or sell craft kits - you can set up your club to take monthly, termly payments or even run a subscription model. This is way better than worrying about making a payment every single week!
Right now you might think you have to pay a rental fee or spend a lot of money on:
I get this may be pretty different from what you’ve heard before about kids crafting clubs.
With many other new businesses you usually need a bit of startup capital to get going, this is what makes starting a crafting club so appealing, there is actually a very low financial risk.
Here are a few examples on how you can keep your costs down:
Start small and expand as you GROW, otherwise you will be stressed out and not have fun. And running a kids crafting club has to be fun!
Let’s do a quick recap of the 3 mistakes new craft club owners make:
Until next time, cheers!
Get your hands on the Ultimate Craft Kit Starter Guide and go from dreaming to starting your creative kit today!