"Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others."
Have you heard this quote by Brandon Mull?
Today we’re sharing with you a few mistakes we made when we just started out with arts & craft kits.
And if you are making these mistakes too - it most probably has a direct impact on why you are seeing low sales.
Watch this video or read the blog below to find out the 3 causes of low kit sales that will surprise you:
The first time we launched craft kits and the first time we launched online classes, we spent countless hours putting everything together, planning, taking photos, creating beautiful marketing material and posting everything on social media.
And you know what happened... You know what we got back… crickets!!
After months of hard work, our mom and only a few friends ended up liking our posts on social media, about our amaaazing kits and classes. And we only got a few sales.
Why did this happen? Why did no-one respond and sign up and buy our kits?
We had so many thoughts… Was there something wrong with our product? Why didn't EVERYONE want to buy it? Was it us? Why don’t they like us…?
You get the point - it’s so easy to spiral to the wrong conclusions while in fact there was NOTHING wrong with our product. The issue was with our marketing strategy.
Just think about it practically. It doesn’t matter if you have the most amazing kit in the world... If you have no one to sell it to when you launch, then everything will fall flat, you’ll have low - or even worse - NO sales, you’ll feel deflated, disappointed, and like you’re failing.
Don't let this happen to you.
Building your customer list (an engaged audience of ideal customers) is the #1 thing you need to do to succeed.
There are 2 super powerful mental triggers that are a game changer for marketing any product or service.
They are called anticipation and scarcity.
We get excited about things we are looking forward to. It's sooo important to build anticipation for your launches.
There’s a reason why the term FOMO was coined and then went viral. People don’t want to miss out! Give them an opportunity to get excited, build anticipation on social media and email marketing.
The same goes for scarcity, which is closely related to anticipation. When something is rare (or seems rare), it is more valuable to us.
So the perception of having to order your box before a specific time or that there are only so many available will create scarcity and will force people to make a decision. That’s what scarcity does.
People will put off a decision if you give them the choice. People are busy and easily distracted. Make sure you keep their attention and bring scarcity into your marketing.
If you use these two mental triggers, anticipation and scarcity, in your marketing it can be very powerful.
It’s easy to look at others and think that everyone is selling more kits than you, or growing their business faster than you. And it’s hard not to compare.
But I want to tell you the REAL story. And its this: all arts & craft businesses, no matter who runs them, how much experience they have or what they sell, all have ups and downs. Lots of ups and downs!
I know it’s really hard to remember this when you’re feeling down and discouraged, but you need to trust me—all of those little things you are doing to make your business better: writing that blog, creating that lead magnet, engaging on social media... all of these things pay off, it just takes TIME.
If you are consistent and you put in the effort, it WILL pay off.
So, to wrap up, let’s do a quick recap of the 3 causes that could result in low kit sales:
Cause 1: You have not built an engaged audience
Cause 2: You are not using the 2 most important mental triggers
Cause 3: You are not being consistent
Now, we’d love to hear from you.
What is your biggest takeaway from today’s episode?
Let us know in the comments.
P.S. If you need some support from people who get what you’re going through, or you want some step-by-step help in one part of your arts & crafts business or another, join our free Facebook community, filled with thousands of kids crafting club owners >>