In today's video I’m going to talk about how to run a mobile kids craft club.
So, let’s dive in.
Watch the video or read the written version below.
We run classes from our studio as well as mobile classes from various venues every day of the week. But it wasn't always like this.
We saw beautiful pictures online of gorgeous craft studio spaces with smiley kids, super engaged and having a ball and thought that that was the only way to do it.
We started searching for the perfect studio space, it was actually a bit ridiculous, we looked at line shops in shopping malls, expensive coffee shop type spaces on bustling streets and had a property agent assist us in trying to find this dream studio space that did not exist.
We soon realised that all the spaces we liked were WAAAY too expensive and we started doubting if we could turn this dream of ours into a reality.
When we were little, my mom used to take my twin brother and I to weekly art lessons at Aunt Gerda's house.
We LOOOVED that art class!
I had this idea in my head that we had to have a studio like Aunty Gerda.
Today still, if I close my eyes and think back of my time in her art class, I can smell the paint, I can hear her encouraging words and I get an excited feeling in my heart that ANYTHING IS POSSIBLE!
The funny thing is..
So in conversation with my mom one evening, feeling deflated and unmotivated, I was sharing our struggles of trying to find a studio space with her and that I want kids to feel like I did when I stepped into Aunt Gerda's art studio.
I explained to my mom that it was one of the most magical places I had ever been.
My mom got a big smile on her face.
What are you smiling at, Mom?
My mom's memory did not serve a magical place..
She answered: "Do you remember aunt Gerda's 'art studio' was in her dilapidated car port with one lonely trestle table in the middle of the room?"
I was astonished! That's not how I remember it!
After having this big mindset shift we started hosting creative crafting classes at a VERY LOW KEY temporary community venue that they gave to us practically for free, getting small groups of children along with moms, nannies and sometimes even dads together once a week.
When it picked up we moved into a studio at a local church and we also started hosting classes at schools as an extramural activity on a daily basis.
A church, restaurant, library or community centre works well as they usually have lots of parking space and parents feel safe to drop kids off as they usually are familiar with the space and setup.
Ok so in today’s lesson I’m going to give you a simple 4 step process to start your mobile craft club.
Schools, churches, club houses, kid friendly restaurants, etc.
Keep it short and sweet. People just get confused if you give them too much information. Example script:
Hi, my name is [your name]. I teach arts and crafts to kids. I’d love to come teach at [venue]. Do you have time to talk this week? Thanks! [your name]
Or if it is a restaurant you can say:
Hi, my name is [your name]and I teach arts and crafts to kids. I’d love to come host a workshop for parents and kids at your restaurant on a slow day. Do you have time to talk this week? Thanks! [your name]
If you’re lucky they will reply. But don’t get discouraged if they don’t! In fact only about 1 out of 10 will get back to you, so it’s a numbers game.
If you ask for too much upfront it may sound like too much trouble for them, but if you can host a class and make it awesome it’s so much easier to discuss and get them to commit to you hosting a weekly/monthly class at the venue.
So to wrap up, let's do a quick recap on the steps:
STEP 1: Make a list
STEP 2: Reach out (remember it’s a numbers game)
STEP 3: Follow up
STEP 4: Start hosting classes
So there you have it!
Here’s what I want you to do.
Set a challenge for yourself: contact 5 options every day for 1 week.
Give it a go and let me know how it goes in the comments!
Until next time, cheers!
P.S. WANT TO START AND GROW YOUR VERY OWN KIDS CRAFTING CLUB? Join the waiting list to be the first to know when enrolment to the Creative Crafting Club Membership opens.