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4 Tips to Price Your Arts & Crafts Classes With Confidence (+FREE Pricing Calculator)

Posted on Jul 21, 2022

How to price kids arts and crafts classes is one of the most common questions we get from our community.

In this video we talk about 4 tips to price your arts & crafts classes with confidence.

You can also grab our Free Pricing Calculator below this video which will make things super simple for you!

We went from overworked and unfulfilled to starting and growing our own successful kids art & crafts club.

We started with 1 studio and grew to teaching at 61 fixed venues in 2 years. 

Since then, we’ve had the privilege to help thousands of other creatives from all over the world in as many as 22 countries to start and grow their own clubs too.

Now it’s your turn!

Today we’re going to talk about 4 tips to Price Your Arts & Crafts Classes With Confidence.

The aim of these tips is to help you get over that guilt and gain confidence so that you never struggle or feel awkward, or feel that you need to provide constant discounts when pricing your classes EVER again!

 Tip #1: Stop feeling guilty about charging for your classes! 

Over the years we’ve helped thousands of women start and grow their kids crafting clubs and a theme that we’ve noticed is that many of these business owners feel guilty to charge too much for their classes and then they charge too little or always feel the need to provide discounts, and it's mainly because of three reasons:

  • Lack of confidence in themselves
  • Because their service is for kids, and
  • Thinking they can’t charge too much for something that is FUN for them too.

Just because you are having fun doesn’t mean you should be undercharging for your service! You never go to the hairdresser or the gym or to a movie theatre and not pay. No one will come to your arts and crafts classes and expect not to pay. 

Running a kids club is a business and for your business to be profitable you need to price your classes for profit. 

You put a lot of prep and effort and love into your business and are delivering a fantastic service - and it's more than that really, it's a whole experience for your students! 

You are teaching skills that help kids develop a whole host of processing skills and problem solving skills that are getting them ready to be able to solve real world problems one day. 

So it’s really important to be confident about what you charge and to not feel guilty about it.

 Tip #2: Do Your Research 

Understanding what others in your area charge will give you a better idea of what you can charge and what customers are willing to pay. It will also boost your confidence to know that your pricing is in line with what others charge.

  • Make a list of the other kids clubs in your community - not just arts & crafts clubs, a list of all clubs. Think: tennis, ballet, pottery, music.
  • Find out what they are charging for their classes and write it down.
  • Find out how well their classes are attended and write that down.

After doing research. Look for the classes that are well attended and what they charge per class. You know now that parents are willing to pay that price for a class as they already do that at the other club.

Ask yourself if that price is in line with what you want to charge and, if you push it up a bit, think “would I be willing to pay that price?”

Remember to consider what they provide for that fee to ensure you are comparing apples with apples e.g. do they use supplies in their classes? Is there a cost involved per child? 

 Tip #3: Don’t underprice. Price for profit 

If you underprice your classes you won’t make a profit and you may end up feeling unmotivated or even worse: resentful.

To ensure you make a profit you need to account for all your costs and watch those hidden costs. 

So think of everything included that makes your class possible: 

Total cost = time + supplies + overheads

  • Time (your prep, set up, teaching and clean up costs)
  • Supplies (the supplies you use in a class)
  • Overheads (fixed cost like rent associated with hosting a class) 

The FREE Pricing Calculator will make it easier to calculate your pricing and account for all the costs. It works for all currencies and is really simple to use.

 Tip #4: Don’t charge per class 

Rather than price per class, price your classes per month, per term or, even better, have a monthly subscription.

At our studio, parents pay per school term and we do it online which is very convenient, so they only need to do 4 payments per year. This is way better than worrying about making a payment every single week!

 Let's do a quick recap: 

  1. Stop feeling guilty about charging for your classes!
  2. Do your research
  3. Don’t underprice. Price for profit
  4. Don’t charge per class

Remember to grab the FREE Pricing Calculator below.

Now, we’d love to hear from you.
What is your biggest stumbling block around pricing your classes?
Tell us in the comments below.

P.S. Want more tips and guidance to help you get started with your club? 

Join the waitlist for our CCC Academy!

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