3 Secret Ingredients to Double Your Sales This Father’s Day

Gift-giving holidays like Father’s Day, Mother’s Day, Valentine’s Day and Christmas are yearly traditions for many consumers and a GREAT opportunity for arts & crafts club owners.

Think… creative kits, workshop experiences, special events - these are all PERFECT gifts.

With Father’s Day just around the corner, there is a huge opportunity for arts & crafts club owners like YOU to capitalise on one of the most profitable days of the year.

After years of selling themed kits and running workshops and special events, we’ve learnt what works and what doesn’t when it comes to the holidays.

 Today we’re going to share our winning recipe with you with 3 secret ingredients to double your sales this Father’s Day. 

Plus, we're sharing 3 done-for-you Lesson Plan FREEBIES for your Father’s Day workshops & kits.

Ready? Let’s dive in.

 Secret no. 1: Sell experiences 

Let us ask you this…

Have you ever given or received a mug, socks or a tie or any random gift just for the sake of gift-giving and do you have a warm fuzzy feeling when you think about that experience?

Our guess is that you had to really scratch your head to try to remember that. It was special, but not that memorable. 

As a kids club owner you have the opportunity (and responsibility) to enhance that experience for your customers by providing special bonding experience options that will create memories that will last a lifetime.

What about a Father's Day family craft workshop, or a special Fathers Day kit for the whole family to enjoy together. 

Memories are what you make them. The key is to be intentional about making them. 

We have hosted many successful Father’s Day family workshops over the years and they have proven to be a massive hit for young and old.

Involving parents in crafting with their kids provides not only a chance for quality family time but a chance for parents to observe and appreciate their kids’ creative abilities from close range. 

Grab this free printable guide on “How to Talk to Kids About Their Artworks or Crafts” and share these tips during the workshop, or add it in your kit to prompt parents to have an even more enhanced and meaningful experience. 

 Secret no. 2: Make awesome crafts (that are sure to impress even Dad!) 

Surprisingly, this is something that many people (even super creative ones) struggle to achieve. 

Deciding on a craft can be time consuming, and there is nothing more deflating than spending hours scrolling on Pinterest to find a good enough idea, collecting the materials, advertising, setting up, and teaching the craft only to find that the attendees are bored. 

The tricky part is that Father’s Day only rolls around once a year, and so there’s a lot of pressure to make sure that the one craft you pick is an undeniable hit.

At our workshops in the past we have found that Dads, who more often than not shy away from artsy/craftsy activities, are pleasantly surprised by the amount of fun that can be had through crafting. 

But the secret to making sure that your craft is a hit is to create one that’s built for play. 

Dads are wired to play. And when you give a dad the chance to work together with his little one to create something awesome that they can play with afterwards, that can be the difference between a successful Father’s Day workshop and a disappointing flop.

We have 3 tried-and-tested crafts that have been a major success at our Father’s Day workshops. You can download the editable lesson plans for these crafts for FREE by clicking one of the links below. Save and print out these lesson plans and use them for your workshop.

• Radical Marble Run Lesson Plan
• Awesome Airplane Lesson Plan
• Race Track Lesson Plan

 Secret no. 3: Double your sales 

So…

• The dads and kids in your workshop have spent time bonding (check).
• They’ve worked together to successfully create an awesome craft that they can play with (check). 
• They have feel-good hormones – endorphins, oxytocin, dopamine, and serotonin - are coursing through their veins (check).  

THIS is the perfect opportunity for you to double your sales.

You have just shown your customers how much fun can be had through crafting. Now it’s time to offer them the chance to keep the good times rolling and the good vibes flowing - with a signup sheet or a craft kit to take home. 

Parents can sign their kids up for weekly classes at your craft studio. You can further incentivise them by providing a discount if they “sign up today”.

Or, parents can purchase a limited edition craft box (made specially for dads and kids to bond just like they did today).

Or, even better, they can purchase a monthly gift box subscription, which means creative bonding time with their kid every month. 

Whether it’s an arts & craft class subscription or a kit subscription, it goes without saying that subscriptions are the smartest way to grow your kids arts & crafts club. 

With a subscription craft club or craft kit business, your payments will happen automatically every month and your members/and income will compound over time. 

Knowing that there will be money coming in month after month will create stability in your business and reduce stress for you, so you can start to feel those feel-good hormones too!

Father’s Day can be one of the most profitable days of the year for you as an arts & crafts club owner. 

All you need to do is keep our winning recipe in mind with these 3 ingredients:

1. Sell experiences so your customers can bond and create memories together
2. Make your crafts awesome by choosing ones that are built for play
3. Double your sales when your customers are buzzing on those feel-good hormones :)

Ready to start prepping for Father’s Day? Save yourself tons of time by downloading one of our Father’s Day craft FREEBIES below (guaranteed to be a massive hit with young and old!)